Privacy Policy

Last Updated: March 2026

1. Introduction

EIDA, LLC, doing business as the Academy of Instructional Design (“Academy,” “we,” “us,” or “our”), is an Indiana limited liability company.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you:

• Visit our website
• Apply to our programs
• Enroll in our offerings
• Interact with our communications
• Use our learning systems

By using our website or services, you consent to the practices described in this Privacy Policy.

EIDA, LLC is the data controller for personal information collected through the Academy website and programs.

2. Information We Collect

2.1 Information You Provide

When you apply, enroll, or communicate with us, we may collect:

• Full name
• Email address
• Phone number
• Mailing address
• Professional background and application responses
• Payment-related information (processed by third parties)
• Communications sent to us

2.2 Information Collected Automatically

When you visit our website, we may collect:

• IP address
• Browser type and version
• Device type
• Pages visited
• Time spent on pages
• Referring URLs
• Cookies and similar tracking technologies

2.3 Learning and Program Activity Data

For enrolled learners, we may collect:

• Course progress and completion data
• Assignment submissions
• Assessment results
• Participation records
• LMS engagement data
• Support communications

3. How We Use Personal Information

We collect, use, and disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances.

We use personal information to:

• Process applications and enrollment decisions
• Deliver academic programs
• Provide LMS access
• Process tuition payments
• Provide student support
• Send administrative and program communications
• Send marketing communications (with opt-out ability)
• Improve website functionality and marketing performance
• Comply with legal obligations

We do not sell personal information.

4. Payment Processing

Payments are processed through third-party providers including Stripe and WooCommerce.

The Academy does not store full credit card numbers.

Payment information is transmitted directly to the payment processor and is governed by the processor’s privacy and security practices.

If financing or Buy Now Pay Later services are used, those providers’ terms and privacy practices apply.

5. Email Communications

We use MailerLite and similar service providers to send:

• Enrollment confirmations
• Program updates
• Administrative communications
• Marketing emails

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.

Administrative communications necessary to fulfill program participation may continue.

6. SMS and Text Messaging (If Enabled)

If you voluntarily provide your mobile phone number, we may send SMS or text messages related to:

• Enrollment updates
• Program reminders
• Administrative communications
• Promotional offers (with consent)

Message frequency may vary. Standard messaging and data rates may apply.

You may opt out of SMS communications at any time by following opt-out instructions in the message or contacting support@eid.academy.

We do not share mobile phone numbers with third parties for their independent marketing purposes.

7. Cookies, Analytics, and Tracking Technologies

We use cookies and similar technologies to:

• Improve website performance
• Analyze user behavior
• Measure advertising effectiveness
• Support retargeting efforts

We may use tools such as:

• Google Analytics
• Meta Pixel (Facebook and Instagram advertising tools)

These tools may collect information including:

• Pages visited
• Time on site
• Actions taken
• Device and browser data
• IP address

You may manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

8. Advertising and Retargeting

We use advertising tools provided by third-party platforms, including Meta (Facebook and Instagram), to:

• Deliver targeted advertisements
• Measure advertising performance
• Retarget visitors who previously interacted with our website

These platforms may use cookies, pixels, and tracking technologies to collect behavioral information.

We do not receive personal profile data from these platforms unless you voluntarily submit information through our forms.

You may control advertising preferences through your account settings on those platforms.

The Academy does not sell personal information. We may share limited data with advertising platforms for marketing and retargeting purposes as described in this policy.

9. Disclosure of Information

We may share personal information with:

• Payment processors
• Email service providers
• Learning management system providers
• Website hosting providers
• Analytics and advertising platforms
• Professional advisors (legal and accounting)
• Government authorities when required by law

We require service providers to process personal information responsibly and in accordance with applicable laws.

10. Data Retention

We retain personal information only as long as necessary to:

• Fulfill contractual obligations
• Maintain academic and enrollment records
• Comply with legal requirements
• Resolve disputes
• Enforce agreements

Application and enrollment records may be retained for administrative and compliance purposes.

11. Your Privacy Rights

Depending on your jurisdiction, you may have rights including:

• The right to access personal information
• The right to request correction
• The right to request deletion
• The right to withdraw marketing consent

Requests may be submitted to:
support@eid.academy

We will respond in accordance with applicable law.

11.1 California Privacy Rights (CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Request correction or deletion of personal information
• Opt out of the sale or sharing of personal information

The Academy does not sell personal information. We may share limited information with advertising platforms as described in this policy.

We will not discriminate against you for exercising your privacy rights.

Requests may be sent to support@eid.academy.

11.2 Canadian Residents (PIPEDA)

If you are located in Canada, your personal information is collected and processed in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

You have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Withdraw consent for marketing communications

Because the Academy operates in the United States, your information may be transferred outside Canada.

By interacting with our services, you acknowledge and consent to this transfer.

Requests may be directed to support@eid.academy.

11.3 International Users

The Academy operates in the United States. If you access our services from outside the United States, your information may be transferred to and processed in the United States.

By using our services, you acknowledge and consent to this transfer.

We implement reasonable safeguards to protect personal information.

12. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect personal information.

However, no method of transmission over the internet is completely secure.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

The most current version will be posted on our website with an updated “Last Updated” date.

14. Contact Information

EIDA, LLC
Academy of Instructional Design
855-994-3693
support@eid.academy